Well, it worked on me. I saw this 30-second ad on the television the other day, and I laughed and laughed. It is such a clever ad. I reminds me of the paper bag theater skits we used to do at camp when I was a kid. The writers of the ad set out the props (advertisements for brand-name products themselves), and present a surprise (yet somehow plausible) absurd situation. It's all over in 30 seconds. I imagine that I'm not the only person who told her family and friends about it. I imagine that I'm not the only person who looked up the ad on YouTube. I imagine that I'm not the only person who watched a few more equally amusing ads from this company that use the same clever format.
I felt less angry at the corporation for what it has done to small town America (as opposed to what they claim to do for small town America) when I went there this morning. I went there thinking that perhaps the corporation is not as bad as it used to be. In reality the problems caused by this corporation are so great that they clump together in a tangled mass, and the soma of the feel-good ad makes it easier to look the other way.
They certainly hired clever people to write these ads.